Rachel Whiteread  CBE (born 1963) is a British artist, best known for her sculptures, which typically take the form of casts, and first woman to win the Turner Prize. Whiteread is one of the so-called Young British Artists, and exhibited at the Royal Academy's Sensation exhibition in 1997. She is probably best known for Ghost, a large plaster cast of the inside of a room in a Victorian house, and for her resin sculpture for the empty plinth in London's Trafalgar Square.Many of Whiteread's works are casts of ordinary domestic objects and, in numerous cases, the space the objects do not inhabit (often termed the "negative space" — instead producing a solid cast of where the space within a container would be; particular parts of rooms, the area underneath furniture, for example. She says the casts carry "the residue of years and years of use".

Rachel Whiteread's "Ghost" (1990) was famous before it got here. Over the weekend it went on view at the National Gallery of Art, which has just acquired it. "Ghost" is the ghost of a room. The room, which is the opposite of famous, is a parlour in a narrow rowhouse in a working-class street in the East End of London. "Ghost" is a cast of the empty space inside it. It's classical and august. The room isn't. It's unluxurious and little and sad.
The air in it -- air that Whiteread's plaster visually solidifies -- once would have smelled of mildew and damp wool and boiled cabbage, but not anymore. One odd thing about works of art is how much they can change after being made. The air in Whiteread's piece has been perfumed, most expensively perfumed.
Now it glitters with celebrity. "Ghost" is hot. For Whiteread's plaster has become, through no fault of her own, a signature piece of the "YBAs," the chic Young British Artists, and of London's soaring rise in the international art world, and of all that that implies. "Ghost" is meant to tug at memories, which it does, but those that come aren't only memories of working-class poverty in Bethnal Green. They are also recollections of the makers and shakers who make the art world shake -- its publicity masters, its interfering politicians, its connected dealers, billionaires. Remember Charles Saatchi, the fabulously successful adman whose campaign made Margaret Thatcher prime minister of Britain? "Ghost" was once his. Remember when Mayor Rudy Giuliani railed against the indecency of the "Sensation" exhibition at the Brooklyn Museum? How the New York tabloids loved it; "Ghost" was in that show. Remember the Turner Prize? In London that award for young artists is more controversial than the Academy Awards. "Ghost" helped Whiteread win it, at the age of 30, in 1993. And have you heard of Larry Gagosian? You should have. Gagosian is one of the art world's top dealers and top facilitators. He runs multiple architect-designed galleries in Manhattan and London and Beverly Hills. It was he who arranged "Ghost's" move across the Atlantic to the National Gallery of Art. Which cost a lot of money. No figure was announced, of course, but, given Whiteread's prices, "Ghost" surely cost in excess of $1 million.
The billionaire who came up with that money is a local one. Mitchell Rales is a Potomac resident, and a collector, and the head of the Danaher Corp. Last year Rales bought the gallery a great Picasso plaster, the 1909 "Head of Fernande." And it is Rales's Glenstone Foundation that gave "Ghost" to the museum as a "partial and promised" gift.

At 35, Rachel Whiteread is already a darling of the contemporary art world. Her castings of empty spaces, insides and undersides of commonplace objects, have earned her an international reputation. In 1993, she won the Turner Prize, irthe most prestigious award for contemporary art in Britain. In 1997, she received a commission from the New York City Public Art Fund to erect a sculpture in Soho, "Water Tower," an 11-foot high transparent resin casting of a water tower. Whiteread also won the commission to design the Vienna Holocaust Memorial. All of the major art magazines have run stories on her.

Whiteread's strong reputation is, however, not so striking as New York's overwhelming indifference to it throughout Sensation's BMA run. When the news-media have turned to the actual art in the exhibit, they have focused on aspects of violence, morbidity, death, and sexuality, which are, to be fair, not only crucial parts of the exhibit, but are the aspects that the BMA emphasized in its advertisement of the show. However, one must examine why New York, across the board, has highlighted these aspects to the exclusion of a discussion of the issues in the other artworks. The answer of course lies in the current nature of American society, which is clearly obsessed with sex and violence. Our culture alternates between being drawn to such images and condemning them. It follows that these are the subjects that would be singled out from Sensation, both by the BMA and by the New York public. Whiteread's artistic sensibility, one of tranquility and subtlety, has garnered her far less attention than has the shock sensibility done for other artists in the show, such as Damien Hirst or the Chapman brothers.
House, perhaps her best known work, was a concrete cast of the inside of an entire Victorian terraced house completed in autumn 1993, exhibited at the location of the original house — 193 Grove Road — in East London (all the houses in the street had earlier been knocked down by the council)

As a teenager - perhaps in rebellion against her mother - she showed no interest in art and put herself down for science A levels. But at the very last minute she switched to art and found herself 'incredibly thirsty for it'. She discovered her trademark technique - casting - when she was still at Brighton Art School and has stuck to it ever since. But at the beginning she tended to cast highly personal things - a dressing table from home, the space underneath her bed, the inside of her childhood wardrobe. She sees this as a strain of nostalgia or sentimentality running through all her early work up to and including House . She also had a strong interest in death, most obviously manifested in her enthusiasm for casting mortuary slabs. She says that as a teenager she was obsessed with death, because she had three or four friends who died, and also she was aware that her father's bad heart meant he could die at any moment - and indeed he did die in 1989 just when her career was taking off. Charles Saatchi bought Ghost. Whiteread was shortlisted for the Turner prize in 1991, and became the first woman to win it two years later. It was then that the art world - "a carnival with a casino attached", as somebody once described it - came slowly seeping, and then rushing in. 1993 was also the year of House, a project with serious political and social overtones that nevertheless saw her catapulted out of the arts ghetto and into the maw of the tabloids, an arena where Damien Hirst and his more frolicsome contemporaries were already at play.

The Holocaust Memorial was a draining experience. It was a political and bureaucratic minefield, and took five years to achieve. At the same time, the 13-tonne sculpture that she had been commissioned to make for the fourth plinth in Trafalgar Square, the plinth itself inverted and cast in Perspex, was being dogged by what seemed like insurmountable technical problems, and she was constantly flying around the world repairing pieces and installing shows. When she moved house, she made the decision to step away from her role as hands-off executive "producer" of large public sculptures and to go back to her original, solitary studio practice. "I was feeling, not that my touch had necessarily gone, but it was all a bit out of control and I just wanted to go back into the studio. I think I wanted this studio to be my studio, rather than me and my assistants. I didn't want all the chaos of the last place. It was mine, and I wanted it to be mine; and to do that, I had to physically make the work in it, and so it was a case of trying to work out what that was."

As one of Britain's leading contemporary sculptors, Whiteread has undertaken several public commissions. She was awarded the Turner Prize in 1993 for House and, more recently, has completed the Holocaust memorial in Vienna and Monument which was displayed on Trafalgar Square’s empty plinth.

For the Turbine Hall, she has created a gigantic labyrinth-like structure, entitled Embankment, made from 14,000 casts of the inside of different boxes, stacked to occupy this monumental space. The form of a cardboard box has been chosen because of its associations with the storage of intimate personal items and to invoke the sense of mystery surrounding ideas of what a sealed box might contain.

Like her friend and early champion Damien Hirst, Whiteread has colossal, near impossible, visions. And somehow - through sheer energy for the most part - they get realised. "I'd just like to have a day off," says the indefatigable creator of Monument, "to have some sleep. We're all just exhausted."

Rachel-Whiteread-british-artist-brit-artists-britart-image-sculpture
BirtArt.BritArt 2.News.Site Map.
Rachel Whiteread
Picasso_Wine_Modern_Art_painting
Best_of_Britart_Art_SALE
Rachel_Whiteread_Waterbottle_painting

Rachel Whiteread Water bottle painting on rolled canvas painted with artists acrylic paint. Hand painted copy.

30" x 40" canvas

R.R.P. £179.99

SALE Price £97

Best_of_Britart_Art_SALE
Rachel_Whiteread_Cellar_Painting_Sale

Rachel Whiteread Cellar Painting Sale on rolled canvas painted with artists acrylic paint. Hand painted copy.

30" x 40" canvas

R.R.P. £179.99

SALE Price £97

Rachel_Whiteread_Artist_best_of_brit_art_painting_sale
Best_of_Britart_Art_SALE
secure-best-of-british-art
paypal_best_of_brit_art

Bestofbritart.com ©

Page copy protected against web site content infringement by Copyscape

50% Off Art SALE!

Rachel
Whiteread
click_postage_cost_worldwide

We Ship Worldwide

Renting Out Your Property at Home and Abroad

 

Make life easy.

1. Make life easy, if buying an overseas property for letting, choose square or rectangular shaped rooms. Irregular or unusual shaped rooms make a room look smaller and cluttered. A key selling point for tenants is an en-suite and a decent sized living room is important even if the bedrooms are a bit on the small size.

Choose the right overseas letting agent.

2. Choosing the right letting agent is vital for a quick rental. Establish which agent generates the most enquiries from potential tenants in the local area if you are targeting the local long term lets market. Consider an agent with a high street location who may be getting the highest footfall or the agent with a strong online marketing presence. Also look at the local papers in your overseas location and establish which agents are advertising on a regular basis as they will have a constant stream of tenants. If targeting the holiday lets market, then your letting agent should have a user friendly website with lots of quality pictures to promote your property.

Interior design is important.

3. Furniture and a slick sophisticated professional interior designed look is the key to securing higher rent and an immediate let. The right look will rent your property faster and also attract better quality tenants who will care about your property. It’s surprising how many landlords spend hundreds of thousands buying a property to-let only to skimp on furnishing and fittings. Consider employing an interior designer or a interior design-lead furniture supplier who can offer a ‘’wow’’ factor. Pay particular attention to the three piece suite selection.

This is a key signature piece and the emphasis should to be on a high quality ‘’comfy’’ large suite. Stay away from overly contemporary furniture especially sofas with small narrow overly firm cushions with low backs, they look trendy, but can be very uncomfortable. Once the property is furnished, take high quality pictures or consider a professional photographer who can make your property look truly amazing. These photos are an important selling tool and will set your property apart from the competition.

Parking.

4. Parking spaces make your property more rentable; especially in major cities and they can also be a great investment. However in some holiday resorts they may not be so important so be careful not to pay over the odds for a space that may never be used.

Too many overseas investor owners may reduce your rental returns.

5. If you are buying an overseas apartment, do not buy in a larger site exclusively sold to investors especially in developments with twenty five plus units. When large amounts of properties become available for rent at the same time this will create a temporary over-supply, reduce your rent and increase the time required to find tenants. If they are all sold to investors there will be no owner occupiers to take an interest and play an active role in the management company as all the owners will be based overseas. This is becoming an increasing problem for Irish investors who have purchased in Spain.

Be involved with your management company.

6. Take an active role in your management company. A well run Management Company ensures the common areas are clean and will ensure the building itself is well maintained and cared-for. This makes your property more desirable to perspective tenants. If the managing agent is not performing well, be ruthless and seek to have them removed as soon as possible. Many owners play no active role in the running of their management company and this will impact on the level and standards of services provided by the managing agent.

Internet Marketing.

7. If targeting the holiday lets market, many potential tenants may be coming from different parts of the world. Ideally you need a basic, but user friendly website for your property with lots of large high quality pictures. The website should be listed on holiday let websites and you need to establish which sites are the most popular. Research online to find the most popular sites which will give you the best chance of a fast let. Search engines play a key role and you need to choose holiday let listing websites appearing high on well known search engines. You can search the typical key words perspective tenants might input. The search engine results of your own test search will establish which letting sites have a strong online presence as the websites you find online using keywords prospective tenants may use are the same sites your tenants will come across in their search for a holiday let.

Keep in regular contact with your overseas agent.

8. Keep in regular contact with your letting agent, ask about the number of viewings, if the property is slow to rent it is vital to ask for feedback to establish any problem quickly, preferably within days of the first few viewings. If your property is slow to rent, act fast, lower the price or have a meeting with the agent to discuss any problems.

Don’t be greedy.

9. Don’t be greedy. Many landlords overprice trying to hold out for months greedily dreaming of a higher rent. This is a pointless exercise defeating itself based on the fact the property usually remains empty for months while the owner seeks an unrealistic rental figure. If you’re renting in a more competitive market, then price point your property below the competition. This may hurt initially, but if you have to do it later, financially, it will hurt even more, if after many months you have to reduce the rent anyway, start lower, be realistic, don’t be greedy and get your property rented immediately.

Make sure the rent is paid on time!

10. Only accept payments on a standing order basis, if it’s a long term rent as the hassle factor with cheque or cash just isn’t worth the trouble. Check your bank account every month and if tenants are late with a payment, advise them strongly in writing you’re unhappy about it, in effect try to make an issue of their lateness and ask them not to repeat. Ask for six weeks deposit instead of the usual four as tenants often withhold the last months rent as a way of returning their deposit. This way there is some cash available if the property is damaged.

 

Save 20-60%0ff Perfume SALE